How We Started Making Finance Less Intimidating
Back in 2018, our founder Marcus was sitting in a Melbourne café listening to three different conversations about money stress. People earning decent wages but struggling with basic budgeting. Young professionals afraid to invest because they didn't understand the jargon.
That's when it clicked — Australians needed financial education that actually made sense. Not corporate seminars filled with complicated charts, but real conversations about money that regular people could understand and use immediately.
We started with weekend workshops in community centers
Teaching 15-20 people at a time how to budget, save for goals, and understand their superannuation. Word spread quickly because people finally found financial advice they could trust and implement straight away.